Ultim supports Sir Edmond Gin in strengthening the brand's international growth strategy. With the appointment of Jekaterina Stuģe, former CEO of Amber Beverage Group, Sir Edmond Gin is taking the next step in its global expansion.
Jekaterina Stuģe brings extensive experience in building and scaling international spirits brands. During her time at Amber Beverage Group, she was responsible for strong growth and expansion into more than 70 markets worldwide. In her role as global brand agent, she will support Sir Edmond Gin in international business development, optimising routes to market and entering into strategic partnerships.
Since its launch in 2016, Sir Edmond Gin has developed into an internationally recognised brand with a distinctive flavour profile, an authentic story and a presence in more than 25 markets. Stuģe's involvement strengthens both the commercial clout and strategic positioning of the brand in its next phase of growth.
With this step, Sir Edmond Gin continues to build a solid foundation for international growth and increases the brand's appeal to strategic investors who value quality, professionalisation and long-term development.
