AUTOMOTIVE SERVICES

Claro Car Wash

Fresh start

Claro Carwash is a fast-growing chain of modern car washes in the Netherlands, Belgium and Germany. With a strong focus on customer experience and sustainability, Claro offers an efficient washing experience. Technology, service and environmental friendliness come together in every branch. Claro exudes the same quality and structure everywhere. From fast throughput and premium washing installations to enthusiastic teams that ensure satisfied customers.

Based in The Netherlands, Belgium and Germany

Ultim recognises Claro's ambition to grow and make an impact. The company builds on a proven formula: local quality combined with central management and scalability.

Thanks to a smart acquisition strategy, Claro grew to more than thirty branches in a short period of time. In the future, the company aims to achieve further growth in Western Europe.

Claro recycles water, uses environmentally friendly shampoos and works with energy-efficient installations. At the same time, it is investing heavily in digitisation. Claro retains customers in the long term with subscriptions and loyalty models. In this way, the company combines commercial clout with corporate social responsibility. The result is a future-proof car wash formula that effectively responds to changing customer expectations and stricter environmental requirements.

The impact of our investment

As a shareholder, Ultim is jointly responsible for Claro's further growth. We contribute strategic input on professionalisation, brand development and international expansion. The strength of this partnership lies in combining entrepreneurship with a long-term vision: continuing to excel locally, with the scale, clout and structure of an international organisation.

More than just a service point

Claro wants to be more than just a service point: it is a total experience. With a clear brand identity, uniform quality and a growing network of branches, Claro is building the car wash formula of tomorrow.

Visit the website

Other companies we believe in

Every investment tells a story. A story of vision, courage and development. These companies prove that the right support offers new perspectives for their development.